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target.gif (4468 bytes) Dylan Rosen

(773) 616-1500         marketing@dylanforhire.freeservers.com

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Objective
Seeking an employment opportunity in the Chicago area that would utilize my marketing,
advertising, and research skills, that would allow me to contribute to the future development of a company.
Education
Washington State University           
Marketing emphasis with a B.A. in Business Administration
Advertising minor from the Edward R. Murrow School of Communication
  • Graduation Date:  August 1999
  • Cumulative GPA:  3.39
Experience
AskDoug Seminars                                   Summer 1998-Present
Assistant
  • Assisted the president of AskDoug Seminars with research.
  • Helped to position AskDoug Seminars with hotel and banquet facility selection.
  • Created and implemented media-database.
Innovation Assessment Center                   Spring 1999-Internship              
Marketing & Web Development
  • Analyzed marketing strategies of the IAC.
  • Identified new marketing strategies.
  • Persuaded the director of the IAC to implement new marketing strategies.
  • Executed elements of the marketing mix.
  • Developed a web-site.
  • Organized PR efforts and media-database.
Beasley Performing Arts Coliseum             Fall 1998-Internship
Event Marketing & Promotions
  • Created and executed an outdoor promotional event.
  • Assisted the director of BPAC with media planning.
  • Purchased advertising space in local newspaper.
  • Scheduled radio advertising with local radio stations.
  • Designed and conducted a pilot marketing study for BPAC.
Class Projects
Marketing 477                                          Summer 1998
Promotion Management
  • Identified target and secondary markets for promotional plan.
  • Invented the key tagline and call-to-action for client proposal.
  • Edited and organized group project for client presentation.
Marketing 368                                          Spring 1998
Marketing Research
  • Designed and authored a television survey.
  • Learned design techniques that ensure non-biased questionnaires.
  • Edited and prepared a thirty-page market research report for client.
Advertising 475                                         Spring 1999
Direct Marketing
  • Assisted the WSU Summer Session with identifying direct marketing opportunities.
  • Analyzed current advertising mix and budget.
  • Prepared a direct marketing strategy workbook for the director of the WSU Summer Session.
Marketing 490                                          Spring 1999
Entrepreneurship
  • Identified a potential business which could be developed.
  • Researched market characterisitcs, projected capital expenditures, and assisted with financial analysis.
  • Determined feasibility of potential business and prepared a business plan.
  • The instructor awarded my group with a departmental scholarship for our efforts.
Advertising 499                                         Summer 1999
Special Problems-Internet Advertising
  • Conducted secondary research for a instructor using the Internet, Lexis Nexis, and ProQuest Direct.
  • Authored executive summaries and organized research for instructor.
Skills
  • Computer skills
  • Microsoft Access
  • Excel
  • Word
  • Publisher
  • Power Point
  • Adobe Photoshop
  • PageMaker
  • Writing and research skills
  • Strategic and analytical skills
  • Organizational and time-management skills
  • Self-motivation
  • Strong work ethic.

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